Memes and Content are best way to drive traffic. Meme platforms like 9gag have around 100.000.000 Users monthly, smaller European meme projects around 20mln uu monthly.
Most important part of Gamification will be to prioritize rewarding content creators, who create amazing content which drives viewers to platform. Openmeme should be very popular platform with plenty of viewers every day and strong community which drives content creation.
Web 3.0 allows to platform like this scale much faster than previous old web 2.0 versions (9gag, kwejk,imgur, etc). Same as TikTok or YouTube pays for views, Openmeme will pay in coins and allows to create economy for community.